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Strawberry Jam Buttercream


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One thing I think of when I think of Valentine’s Day is the combination of strawberries and chocolate. I recently found a recipe for raspberry jam buttercream on Hello Baker who got the recipe from Culinary Concoctions by Peabody. I love raspberries, but my husband is not a fan. So I thought why not strawberry and came up with this strawberry jam buttercream adaptation. I put this frosting on the devil’s food cupcake I made from the recipe for the perfect cake mix cupcake. The frosting turned out wonderful.

Strawberry Jam Buttercream | realmomkitchen.com

It was everything you would expect from a buttercream frosting with a surprisingly light strawberry flavor that went so well with the devil’s food cupcake. Just make sure the jam you use is a very smooth jam without big hunks of strawberry in it. You want it to be more like a jelly consistency. If you want to make some of these for you Valentine and your crafty, there is a cute idea to package them at THIS link.

Strawberry Jam Buttercream | realmomkitchen.com

Here is what you need to make the

Strawberry Jam Buttercream

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Strawberry Jam Buttercream | realmomkitchen.com

Strawberry Jam Butter Cream


Units Scale
  • 1 cup unsalted butter, room temperature
  • 56 cups powdered sugar
  • 1/2 cup Strawberry jam (the really smooth kind)
  • red food coloring (enough to make it a pretty pink color)


  1. Place butter and jam in a mixing bowl or an electric mixer fitted with a paddle attachment and cream until well incorporated, about 2 minutes.
  2. Add powdered sugar, one cup at a time, until you reach desired consistency. If frosting gets too thick you can add a little milk to thin it out. Put on your favorite cupcake. Makes enough to cover 2 dozen cupcakes.
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Marleen July 25, 2021 - 11:10 pm

For the Frosting , I didn’t have enough butter so I used 1/2 cup butter. 1/2 cup shortening, 1/2 cup strawberry jam, 5 cups powdered sugar and it came out beautifully! I was able to put it in a baggie and pipe it on my cupcakes! They look so pretty Thank you so much for this wonderful recipe!

Yad December 20, 2013 - 10:00 am

I just made this recipe and it came out great. I think the jam (and weather) had a lot to do with this but I only needed one cup of sugar.
I added 1/4 tsp of lime juice as I was told this usually brings out the flavors so I dont know whether that was correct or not, it looks pink and tastes like strwaberry.
Thank you.

Jennifer April 16, 2013 - 3:12 pm

Hi! How many cupcakes will this recipe frost? Looks great!

Lornetta Boyett October 10, 2020 - 3:09 pm

This is easy and delicious! And it does taste like strawberry icecream what could be better?

Valentine Round Up | Real Mom Kitchen February 13, 2013 - 6:16 am

[…] Strawberry Jam Buttercream […]

Erin June 1, 2012 - 12:59 pm

I made this for a wedding rehearsal dinner, on top of chocolate cupcakes garnished with a chocolate-covered strawberry. This frosting is amazing! It tastes like strawberry ice cream. It’s so easy. I used 5 cups of powdered sugar, and it was the perfect consistency. I also didn’t need any food coloring – I thought it was the perfect pink shade naturally. I used Smucker’s seedless strawberry jam. Thanks for posting this recipe! Definitely adding it to my collection!

Lisa @ Sweet 2 Eat Baking March 1, 2012 - 1:09 pm

Hi Laura,
I came across your blog and this post today from good ol’ Google. I was searching for “Strawberry Jam Buttercream” recipes. I forgot to realise that ‘Jam’ over there is ‘Jelly’.
I have 3 children, all girls – aged between 11-7, which were having a bake sale at school today. I asked my children which flavour cupcakes they’d prefer in general. A kiddy view. They all said strawberry even though I interviewed them separately. I didn’t have any fresh strawberries in so thought I’d search for a strawberry jam/jelly buttercream instead.
Your recipe worked a charm. They came out fab. I had some buttercream left over despite icing 12 large swirls. Managed to get 18 large swirls in total.
Thanks so much for posting and sharing this recipe. Your blog is great too. Consider yourself another new blog reader/subscriber. I comment a lot too. Hope that’s OK? Nice to meet new friends with the same interests.
Keep on baking and posting.

Spreading Smucker’s Traditions Giveaway | Real Mom Kitchen February 17, 2012 - 6:17 am

[…] Strawberry Jam Buttercream […]

recipes2share February 10, 2009 - 2:05 am

What a delicious treat for valentines day – or any other day too!

Jennifer February 7, 2009 - 8:48 pm

You said strawberry jam.. I thought jam had the seeds etc in it.. or do you mean jelly. It looks delicious!

Laura February 7, 2009 - 10:11 am

Yep, 5-6 cups of powdered sugar. The original recipe called for even more!

Nurit "1 family. friendly. food." February 7, 2009 - 10:03 am

5-6 cups of sugar?

Talita February 7, 2009 - 3:06 am

These cupcakes looks really yummy! Your blog has a lot of good recipes!

Peabody February 6, 2009 - 7:14 pm

Glad you liked the frosting. I have made it with strawberry jam as well and it is delightful.

Gianina February 6, 2009 - 6:51 pm

Hi! I just wanted to introduce myself since I’ve been reading your blog for awhile and I’ve tried a couple of your recipes!

I have a recipe blog as well and I think its so fun to see other people who love cooking as much as I do! You should check it out sometime!

Tiffany February 6, 2009 - 5:35 pm

Now that looks like valentines! Yum, I’m going to have to try that icing with chocolate cupcakes!

Donna-FFW February 6, 2009 - 2:10 pm

This buttercream looks amazing. I love it, bet the flavor is just spectacular!!! So pretty.

Crystal February 6, 2009 - 10:31 am

Yumm, I cant get the packaging link to work though.. I am so going to make these on VDay :-D. So what brand jam did you use? lol I dont want to buy one too thick!

Lynda February 6, 2009 - 9:01 am

Beautiful! And strawberry is my favorite, too. I also left some awards for you at my blog. I enjoy reading your daily posts!

Aubrey and Dale February 6, 2009 - 8:17 am

These looks super yummy! I can’t wait to try them. Thanks for sharing all your wonderful recipes.